30 years of experience - 360° Consulting
Exklusivität, Expertise & Netzwerk
Andreas Krökel
Managing Director AK Hospitality Consult
A success story with a history of more than 30 years.
Mehr als 30 Jahre Erfolgsgeschichte in der Hospitality-Branche With more than three decades of industry experience, AK Hospitality Consult is one of the most renowned consultancies in the hotel and property sector.
The focus of our consulting services is on operational management, strategic development and international expansion.
Experience & Entrepreneurship.
Andreas Krökel was Chief Operating Officer on the Management Board of Lindner Hotels AG for over 20 years until 2022 and was primarily responsible for the expansion, operational management, sales, marketing and strategic development of the hotel group. During this time, he and his team developed the me and all hotels - from the initial brand idea and the local hero concept through to operational implementation and expansion. He was also co-founder and shareholder of this company.
At the beginning of 2022, Andreas Krökel founded AK Hospitality Consult GmbH to contribute his extensive experience and expertise to strategic consulting in the hospitality industry.
In addition to his own consultancy firm, Andreas Krökel is co-founder and managing partner of Victor Hospitality & Real Estate GmbH, based in Berlin, and co-founder of Victor Hospitality & Real Estate Spain S.L. in Palma de Mallorca. Victor Hospitality specialises in the brokerage and strategic positioning of hotel and hospitality real estate in Germany, Austria, Switzerland and Spain, and supports investors, owners and operators in selling, letting and leasing - with tailor-made concepts and sustainable value creation strategies. Find out more at www.victor-hospitality.de. www.victor-hospitality.de.
Expertise.
AK Hospitality Consult provides hands-on operational expertise across all phases of hotel and hospitality projects, from project management and financing to operator contract negotiation and hotel conversion execution.
Network.
Through decades of activity in the industry, AK Hospitality has an exceptionally strong network with project developers, investors, and leading players in the hospitality sector. We strategically leverage this network to initiate successful projects and bring the right partners together
Focus.
Leveraging our extensive experience and deep industry knowledge, AK HOSPITALITY crafts bespoke solutions that ensure sustainable success. Our structured and goal-oriented approach commences with a comprehensive analysis of your current situation, market trends, target audience needs, and competitive landscape. Building upon this foundation, we identify opportunities and potentials to develop a unique and future-proof concept.
One Partner.
All Services.
360 Degrees Management Consulting
I accompany you 360° in achieving your goals: Purchase or sale of real estate, hotel and leisure properties, portfolios and investments. As well as the transfer, takeover and optimisation of existing hospitality businesses. Sensitive. Professionally.
Contact us for a consultation and learn how we can support you 360-degrees with your project!
A success story with a history of more than 30 years.
Mehr als 30 Jahre Erfolgs-geschichte.
Over 20 years on the Management Board of Lindner Hotels AG in the areas of operations, sales, marketing and development, where Andreas Krökel made a significant contribution to the development and expansion of the hotel group. Under his leadership, Lindner Hotels AG grew from a small hotel group to one of the leading German hotel companies with over 40 locations. Among other things, he was responsible for building teams and organisations, creating efficient hotel structures and expanding the group through management and lease agreements as well as acquisitions.
KOMPETENZ.
From project management and financing to operator contracts and the realisation of conversions. Andreas Krökel has built up extensive operational expertise in the management and further development of hotels and catering businesses and knows how to turn concepts into successful hotels.
Network.
Through decades of working in the industry, AK Hospitality has built up an exceptionally strong network of project developers, investors and leading players in the hospitality sector. At AK Hospitality, we utilise this network to initiate successful projects and bring together the right partners.
Focus.
Thanks to many years of experience and exceptionally in-depth industry knowledge, AK HOSPITALITY creates tailor-made solutions that sustainably promote your success.
Our approach is structured, targeted and, above all, always made-to-measure: We start by analysing your current situation, current market trends, the needs of your target group and the competitive situation in your region. On this basis, we identify opportunities and potential in order to develop a unique concept.
KONZEPT-ENTWICKLUNG & DISTRIBUTION.
Successful strategies for maximum impact.
The hospitality industry is a highly competitive market in which sophisticated concept development and a targeted distribution strategy are crucial to success. Hotels are not the only ones that need to position themselves optimally both online and offline in order to target guests, customers and partners and maximise their success.
Beratungsschwerpunkte & Leistungen
CHANGE
MANAGEMENT
CHANGE
MANAGEMENT
The hospitality industry faces a variety of challenges and opportunities that are characterised by technological innovations, changing guest expectations and global trends. Every project takes place in a unique context. Accordingly, each activity must be designed individually. My broad consulting spectrum and large network enable a consistent and, above all, customised focus on customer benefit and success.
KEY
POINTS
SERVICES
Project development
- Location analysis & potential assessment: Initial assessments of the macro and micro location, market and competition analyses.
- Plausibility check (second opinion): Profitability checks in financing and transaction phases.
- Operator Acquisition & Contract Negotiations: Precise Selection and Professional Support for Lease, Management, and Hybrid Contracts.
- Financing guidance & feasibility studies: Comprehensive support in discussions with banks and financing issues.
- Exit strategies & search for final investors: Development of customised exit strategies and acquisition of suitable investors.
Market and company analyses
- Analysing market potential and competition: Ermittlung lokaler Nachfrage und Analyse der Konkurrenz.
- Target group analysis & location evaluation: Target group-specific strategies and well-founded location evaluations.
Business management consulting
- Business optimisation: Analysis of processes, costs and revenue sources to increase profits.
- Market positioning & business expansion: Strategic concepts to strengthen your market position.
- Operational Controlling & Management: Monitoring performance and supporting adjustment measures.
- Operator acquisition & negotiations: Support with operator changes and contract negotiations.
Transaction consultancy
- Market observation & property valuation: Advice on buying and selling hotel properties.
- Due diligence & negotiation management: Thorough checks to minimise risks.
- Investor selection & industry contacts: Access to suitable investors and operators for your project.
- Valuation reports: Objective valuations by external partners.
Customised analyses & additional services
- Strengths/weaknesses analysis: Identification of optimisation potential.
- Business and budget planning: Preparation and review of realistic financial and business plans.
- Investment advice & change of operator: Support with investment decisions and change processes.
Expansion, buying & selling
AK Hospitality advises its clients on all aspects of hotel property: from acquisition, sale and rental to strategic advice on leasing and portfolio management.
Brand design, brand strategy & communication
We connect brands with people and combine strategic thinking with creativity. A clear brand positioning ensures recognisability and successfully differentiates you from the competition.
Comprehensive consulting
LONG TERM
SUCCESS
LONG TERM
SUCCESS
AK Hospitality Consult offers end-to-end consulting for hotels and catering businesses. Our range of services covers every hotel or catering project in all phases - from the initial idea, through the development of a viable concept and financing, to successful implementation and sustainable further development. With our expertise, we ensure that every project is optimally tailored to the market and remains successful in the long term.
